After I’d worked on Coral’s Social Guidelines Playbook, the client came back to take the system into motion. Working with the Design Lead and a Motion Designer, I developed Coral’s Motion Design Principles, defining how timing, transitions and typography express the brand in movement.

I documented the principles in the existing playbook, with example animations and customisable templates showing them in practice. Coral and its partner agencies now have a consistent, reusable framework for all future motion content.