A selection of assets utilising motio graphics, typography and careful editing designed to promote the show on various social media platforms and online advert spaces, for the return of Liar Season 2. Most of my work was focused around ITV’s top priority shows, working on organic and paid assets for digital campaigns.

Another main focus was ‘light viewer network’ content – adverts with a budget behind them. The aim of this content was to target the online audience who consume shows mostly through streaming services. An example of this is the Facebook Ad asset below.