Princess Yachts had refreshed its brand, but its digital series, The Princess Experience, still looked like the old one. I was commissioned to bring the series in line, reinterpreting the new identity alongside the show’s existing motion style.

I designed an animated opening title, sting ident, “coming up” and “up next” sequences, and lower thirds, each built as an editable template. The result was a reusable motion system that kept the whole series consistent with the new brand.