DDthePT’s identity no longer matched the brand it had grown into. What started as a logo redesign became a full rebrand once the new mark showed how much more personality the brand could carry.

Working directly with the client, I explored several directions before landing on something brighter and warmer, moving away from corporate navy and muted green. The identity balances a young, worldly energy with a professional finish.

I delivered the complete system: logo suite, colour, typography, brand guidelines and a website design concept showing how the identity could extend online. I also built a social toolkit of branded video overlays for Instagram and TikTok, Zoom graphics and a mobile friendly colour palette picker asset, so the client can keep creating content on brand. The client said he felt far more connected to his brand, and found the toolkit made editing content on the go easy.