The data told us something simple: strong red graphics weren’t performing on social. So I introduced a yellow-to-red gradient from the club’s own palette, giving the feed a lighter, more contemporary feel. It became the foundation of the club’s social look for the season and went on to inform the mens team EuroLeague jerseys.

Across the season I developed an experimental social direction with reusable templates, adapted campaign artwork for vertical banners around the Copper Box Arena and Olympic Park, built an ID pass system for the wider UK organisation, and created the London Lions Foundation lock-up. I also designed three EuroLeague jersey styles, manufactured by Kappa and worn throughout the EuroLeague season.