When Formula E rebranded for Season 9, the new typography and colours had to work across hundreds of posts, from race-day graphics to stats and social carousels. I defined how the identity translated to social and digital spaces, designing layouts and visual treatments for each content type.

I then built a flexible template system so the in-house team and external designers could produce on-brand content without starting from scratch. Building on my work for Formula E across previous seasons, the system helped extend the visual rebrand rollout across a broad range of content.