For ITV’s Liar Season 2, the challenge was turning a tense drama into short social stories that stop the scroll and promote the show. I adapted the campaign identity and key art into organic and paid assets for Facebook, Instagram and TikTok.

With a digital producer, I sourced footage from the show and official promos and cut it into short-form narratives using motion graphics, animated typography and sound design. I built the audio myself, layering dialogue, sound and music, and adapted every piece to 1:1 and 9:16 within paid advertising specs. Once the look was approved, I coordinated a freelance designer to help deliver the volume of assets before deadline.